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A Time To Laugh, A Time To Cry – And It All Takes Place on Social Media
What did you do when you heard the news that Robin Williams died? For many people, the answer to that question was turn to social media. #RIPRobinWilliams was the top trending hashtag on Twitter within...
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Pinterest: Beautifully Coming Into Its Own as a Marketing Tool
For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest is attracting more and more attention. The...
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Facebook Puts a Stop to Like Gating
As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a...
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Facebook’s Latest Changes Put Your Website in the Spotlight
Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the...
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On Social Media, Nobody Can Hear You Joking
Out in Colorado, a clerk at a liquor store war-whooped at a Native American customer. When she complained, she was told she should have a different last name. In Massachusetts, a female employee at a...
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Social Media Mistakes Your Restaurant is Bringing to the Table
In today’s world, social media is an important tool for all businesses, but for restaurants it is a vital component of your overall marketing and customer service strategy. Today’s customers are no...
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Twouble Ahead? Twitter May Be Changing How Users See Content
If you’ve been using social media to market your business, you’re likely already aware how Facebook uses a complex algorithm to control what content users see, significantly limiting the reach of the...
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Surprise Surprise! Social Media Advertising Really Does Work – If You Do It...
I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts...
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Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At
Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an...
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4 Ways to Encourage Your Customer to Talk About You on Social Media
We all want our customers to talk about us on social media, but how exactly do those conversations start? It turns out that the brands that are the most visible on social media put a tremendous amount...
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In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities
The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What else is happening?According to the latest eMarketer research, at least...
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Join Me Tomorrow At the NY Business Expo!
Tomorrow’s a big day! It’s the New York Business Expo. Come to the Jacob Javits Convention Center for this day long event. This is the Northeast’s largest business show, with a stellar line up of...
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Understanding Organic Reach: Facebook’s Dirty Little Secret Can Be Costing...
For most small business owners, having a Facebook presence is a non-negotiable requirement. Their customers are on Facebook every single day, making it the ideal place for brands to connect. But...
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What Can You Do In 6 Seconds? Lowe’s Demonstrates the Power of Vine
Vine is a social media platform that gives business owners the opportunity to share a six-second video that repeats on a loop. At first glance, the marketing potential of Vine isn’t necessarily obvious...
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Social Media Marketing Glossary: Facebook
More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand...
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Bolster Your Social Media for Black Friday
Black Friday is now just a week away, but it’s not too late to promote your sale via social media! It can be tough for small businesses to compete with the door busting deals the big brands roll out...
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Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now
In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk...
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Want Your Facebook Ads to Deliver Results? You Have to Focus!
Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there...
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Get More Out of Google+: New Display Ads & Pinned Posts
Of all the social media platforms, Google+ has been the one that has the hardest time finding its core group of users and making itself relevant to broader conversations, limiting its effectiveness as...
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Facebook’s Relevance Scores: Why They Matter To You
If you’ve been checking the performance metrics associated with your Facebook advertising, you may have noticed a new number on the report. This is your relevance number, a digit between 1 and 10 that...
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